Jeff Hendler, CEO of Logical Buildings, highlights the increasing intensity of heat waves worldwide, causing substantial strain on power grids year after year. In addressing this challenge, he emphasizes the potential of demand response platforms, such as GridRewards. These platforms not only provide solutions to mitigate grid stress but also play a crucial role in reducing emissions, promoting decarbonization, and ensuring compliance with carbon caps and regulations. The key strategy involves actively engaging users to participate in energy consumption reduction efforts.